ESTETICA Magazine USA (Spring 1/2023)

USA EDITION 

SUSTAINABILITY 

In products, salons, 

& the community 

COVER STORY 

Inspired by Nature, 

made possible by Lisap 

RESTYLING 

From printed page to 

digital interactivity

haireditorial 

1946 1951 1961 1973 

E02 

RESTYLING: ONGOING FOR OVER 77 YEARS 

In its 77-year journey so far, ESTETICA has always endeavoured to update and innovate 

its editorial content and graphic design. This began with our logo, which started out in 

italics in our first issue in March 1946, before moving into block capitals from the 1960s 

onwards. The choice of a more elegant font in either black or white was combined with a 

new cover layout. Together, they have defined the identity and high standards of the magazine. 

They have gone hand in hand with the overall graphic design, which has also evolved 

over the years. 

Our Spring ‘23 edition heralds an impactful and innovative restyling. Starting right 

from the cover with the insertion of the HAIR logo in the header. The new look of 

EsteticaHAIR will be immediately evident by flipping through the pages of the magazine: 

stronger images, more concentrated and readable texts with unmissable focal points 

clearly marked. Column titles make the topic of discussion immediately apparent: with the 

contents of hair fashion and current affairs distinguished by HAIR and the professional 

articles by PRO. This is all done to maximize harmony in the layout as a whole, as you will 

discover as you turn the pages... 

FROM PRINTED PAGE TO DIGITAL INTERACTION 

But the big news, however, is linked to the interactivity of the pages with multimedia 

content on both esteticamagazine.com and all the linked social networks. In fact, 

Estetica‘s content will be immediately enriched on smartphones and tablets: just scan

COVER 

Magenta Collection 

by Andrew Smith 

FOCUS 

Hair Luxury 

Fashion Catwalks 

RESTYLING 

Dalla carta stampata 

alla carta interattiva 

1980 1990 2023 

the QR Code and… videos, photo galleries and deeper editorial insight will become 

available. In-depth product information and cutting & coloring techniques will come 

alive, with contributors to each issue having the opportunity to communicate to an 

extent which has never been possible before. 

With digital interaction, there will be no more limits to the frontiers of augmented 

reality. You will be the first to see seminars, trade shows and industry events from around 

the world. And you can participate in fashion and catwalk shows in ‘live mode’ - without 

leaving your salon. 

MAGAZINE IN ONE HAND, SMARTPHONE IN THE OTHER 

To be connected to Estetica’s extra interactive content, simply scan the relevant QR 

Code shown on the page of interest. With one hand you can leaf through the various 

articles in Estetica, while with the other you can use your smartphone to scan away for 

more dynamic content. Equally evident is the added value that you can offer to clients 

who wish to browse the magazine in the salon while they’re waiting for their service or 

for their color to develop. These new, narrative formats offer huge visual impact as well 

as new sources of inspiration. They’re also really quick and easy to interact with, 

allowing you to discover every facet of hair fashion. New EsteticaHAIR offers so much 

more than just a reading experience. This is lots of additional content indicated by QR 

VIDEOS and MORE. Happy reading... and happy watching! 

Roberto Pissimiglia 

video 

video 

03E

We have reinvented the way hairdryers are made: 

Ultra-light 

0.65 lb. 

Motor speed 

120.000 rpm 

Extra 

LONG LIFE 

THE BEST OF ITALIAN DESIGN 

SLEEK . COMPACT . ELEGANT

In this issue: 

ESTETICA 

THE HAIR MAGAZINE 

esteticamagazine.com 

N. 147 

01/2023 

Cover Story 

The Urban Elements Collection 

Hair: L. Espinoza Acchurra 

Color/styling: C. Barber 

Petenbrink 

Photo: N. Capetillo 

Make-up: M. Musseau 

Products: Lisap Milano 

HAIR editorial 1946-2023 02 

photoshoot Cover story 06 

catwalks Spring/summer 2023 08 

creativity Creative soul 12 

direction Creative fusion 14 

Best of USA Style & attitude 20 

exhibition Hair &... hairs! 26 

web choice Tips & trends 28 

trends The best of international hair looks 33 

PRO sustainability Think green, think now 82 

digital Upping your game 84 

brands Products 86 

$ 

CONTACTS 

Marlena DuRon 

1564 Seabridge Lane, 

Oxnard, CA 93035 (USA) 

Tel. + 1 3104153360 

marlenaduron@gmail.com 

à 

SUBSCRIPTIONS 

e-mail: customercare@estetica.it 

6 

ONLINE 

www.esteticamagazine.com 

PUBLISHER AND MANAGING DIRECTOR 

Roberto Pissimiglia 

EDITOR-IN-CHIEF 

Marie Scarano - esteticausa@estetica.it 

INTERNATIONAL EDITOR-IN-CHIEF 

Laura Castelli - l.castelli@estetica.it 

INTERNATIONAL ADVERTISING COORDINATOR 

Monica Tessari - m.tessari@estetica.it 

ART DIRECTION 

Mauro Melis 

LAYOUT 

Manuela Artosi, Davide Cardente 

ADVERTISING & P.R. 

Nives Carena - nivescarena@estetica.it 

ESPAÑA 

Elisabet Parra, Cristina Hernández 

DEUTSCHE AUSGABE 

Michaela Dee 

FRANCE 

Marie Coccoluto 

UK 

Gary Kelly 

ITALIA 

Lucia Preziosi, Glorianna Vaschetto, 

Emanuela Vaser 

DIGITAL 

Erica Balduini, Erika Marchese, 

Stefania Rao, Alessandro Zanetti

hairphotoshoot 

COVER 

STORY 

INSPIRED BY NATURE, CREATED WITH SKILL, 

LISAP MILANO, AND A SHARED PASSION. 

Haircut/Styling: Liza Espinoza 

Acchurra @ Salon Fluxx 

Color/Styling: Cherry Barber 

Petenbrink, Creative and 

Education Director Lisap Milano 

Photo: Nohemi Capetillo 

Make up: Melissa Musseau 

Support: Eddie Vaughan, Bryce 

VanDyke, Reynaldo Achurra, 

Vianey Marcus and Anavel 

Products: Lisap Milano 

In the Urban Elements collection, 

Liza Espinoza and Cherry Petenbrink 

were inspired by the striated, variegated, 

or sliced color schemes of precious 

metals and gemstones to create incredibly 

evocative colors and shapes. 

“In this collection, we celebrate the 

uniqueness of nature, especially the beauty of 

metals, gems and minerals. 

Their ability to transform, and even their 

metaphysical powers, make them so special,” 

explains Liza. Cherry and Liza worked in 

tandem to create shapes and geometrics 

combined with the depth 

and dimension created by the strategic 

placement of hair color... this is what makes 

the magic happens. Each Element is unique 

in color, form and configuration; and when 

cut into them you expose layers of shape 

and color that create incredible patterns. 

Likewise, Cherry developed intricate 

striations and color movement in the hair, 

inspiring Liza to create cuts that would 

reveal the incredible variety of geometric 

shapes and color to emote a similar feeling. 

E06

LISAP MILANO USA 

Light Scale Charcoal Bleach for cool tone lift; LK Permanent Color (OPC) for 

hydrating shine; Lisaplex Filter Metallic Color for bond protection and reconstructive 

benefit; Lisaplex Xtreme Color for brilliant, intense, long- lasting, color results. 

Find out more at Shoplisap.com 

07E

haircatwalks 

S TORM 

E08H 

AIR 

Thom Browne 

spring 

summer 

2023

Act N. 1 

Laura Castelli 

Valentino 

Halpern 

Alessandra Rich 

IDEAS UNITE TO IMPACT THE HAIR. 

GRAVITY DEFYING PONYTAILS 

CONVERSE WITH FLAT WAVES & 

VOLUMINOUS MULLETS. GOING 

SHORT, FRINGES RECEDE WHILE 

TEXTURE TAKES A HOLD... 

Blumarine 

Az Factory 

Ferrari 

Prada 

Givenchy 

Valentino 

Kronthaler Westwood 

Kiko Kostadinov 

Kabuki Style for 

hairlooks by Act N.1 

Scan the QR Code 

video 

video 

09E

DENIM 

haircatwalks 

OBSESSED 

Laura Castelli 

spring 

summer 

2023 

Off White 

E10 

CATWALKS PHOTOS: IMAXTREE

Bluetamburin 

Act N. 1 

Annakiki 

Bally 

Laruicci 

Miu Miu 

Diesel 

Blumarine 

ALL INCLUSIVE BLUE DIMENSIONS. 

FROM CROP TOPS TO MAXI 

SKIRTS & ACCESSORIES; FROM 

BAGGY TO LOW SLUNG, INK BLUE 

TO PASTEL; RIPPED & SEWN. 

ALWAYS REINVENTED. 

Az Factory 

GCDS 

GCDS 


to see the Diesel 

runway show! 

video 

video 

11E

hairphotos 

CREATIVE 

SOUL 

OBSESSED WITH VISUAL STORYTELLING, REGIS AND 

KAHRANN BETHENCOURT CAPTURE THE ESSENCE OF 

INDIVIDUAL BEAUTY AND EMPOWERMENT. 

In Atlanta, Georgia, husband & wife 

team, Regis and Kahrann Bethencourt 

are the owners of Creative Soul Photography. 

Their mission is to empower 

children of color by immortalizing their 

beauty. “We feel that it is important for 

kids of color to see positive images that 

look like them in the media. We combat 

these stereotypes in our photography 

by creating diverse imagery of kids who 

love the skin they’re in, their own natural 

curls and their culture,” explains Kahrann. 

To create these stunning looks, hairdresser, 

Shanna Annse uses both synthetic 

and human textured hair that closely 

matches the model’s hair. 

“We think these 

stories are important 

to show in order 

to shatter the 

current standards 

of beauty.” 

E12

Hair: Shanna Annise @redmystiqueart/ Photo: CreativeSoul Photography @creativesoulphoto 

video 

video 

07E

hairdirection 

CREATIVE 

FUSI N 

O 

James Earnshaw for Wella Professionals 

■ 

E14

HAIR DESIGN HAS NO 

BOUNDARIES – IT’S 

A LIMITLESS 

EXPRESSION OF 

CREATIVITY, EXPERTISE 

AND BEAUTY. SO, 

IGNORE CONVENTION 

AND EMBRACE THE 

DIFFERENCE! 

Gary Kelly & Marie Scarano 

■ GO GIRL BUZZ CUT. Once a moralebreaker 

for marine boot camp, the buzz 

cut for women and girls conveys a 

message of attitude, self-confidence and 

no-nonsense beauty… especially if you 

add your favourite fashion colors. James 

Earnshaw USA/UK 

▲ GRAPHIC ANDROGYNY. This 

androgynous short style highlighted 

Mirza’s intention to showcase textured 

hair in obscure shapes using only male 

models. When it came to make-up for 

this short style, full smoky eyes and 

glossy lips were added to emulate the 

look of a female model, playing up the 

gender-bending elements in his design. 

“The extreme shape was meant to be 

showstopping - an expression of fun 

fashion on the edge,” says hair designer, 

Mirza Batanovic, USA 

◆ UNISEX CURLS. Given how the hair is 

brushed back, could we call this a faux 

mullet? In any case, these curls can work 

for both the male and female of the 

species. Suitable for trending wet looks... 

or maybe even with a headband? 

Alex Burt, USA 

● STRENGTH & CONFIDENCE. “In a world 

where you can be anything you wish to 

be, I was inspired to create a collection 

of images that represented the 

individual rather than the gender, with 

styles that could be applicable to every 

single person and give them a confident 

outlook on life. This gorgeous image, 

although shot from behind, portrays a 

feeling of strength, confidence and 

individuality at its very best. The look 

also showcases the progress of the 

hairdressing industry, where much more 

creative styles are being completely 

transitioned into modern day trends 

and requests.” Darrel Starkey, UK 

Hair: Alex Burt @barberdynamics for Denman Brushes / Photo: Chris Bulezuik 

Hair: Mirza Batanovic / Photo: Richard Monsieurs / Make-up: Emilia Adamkiewicz 

▲ 

Hair: Darrel Starkey @hairbydarrel / Make-up: Abbie Beautement @abbiebooboo 

Photo: Anthony Sheridan @sheridanphoto 

◆ 

● 

15E

hairdirection 

■ 

Hair: Daniele De Angelis, TONI&GUY, London / Colour: Stuart Matuska / Make-up: Maria 

Comparetto and Katie Moore / Styling: Borna Prikaski Photo: Kevin Luchmun 

◆ 

▲ 

Hair: Mego Ayvazian, Patrick Kalle, Wesley Palmer, Joshua Bernard, Sarah Harris & Assistant: Lorena 

Garcia for Farouk Systems Photo: Mohammed Ghanayem Make-up: Jannette Marin & Ashley Reyna 

Hair: Teri Lowe / Styling: Rasa Balcuiniate / Make-up: Stacey Ellen Simpson / Photo: James Nicklin 

■ LONDON GRIT. The smoky hues 

associated with the spirit of London are 

dominant in this look from the Chic 

Collection by Farouk Systems, Inc., 

evoking the English capital’s stone and 

steel skyline. The versatility of a shortish 

shaggy cut with a tousled wind-blown 

texture makes it easy to switch from 

female to male, night to day, work to 

play! Team Farouk, USA 

▲ MODERN DANDY. “This look is 

from my collection, Fluid. It’s a hair 

story that uses male models to 

demonstrate how strong colour choices 

can be wearable for all. This look was 

inspired by the trend for gender fluid 

styling throughout pop culture history. 

I wanted to create an 80s’ new romantic, 

eccentric dandy feel with a modern 

twist. The coloring technique plays on 

the trend for root coloring, but in 

reverse. I love how the lighter root 

brings softness and femininity to the 

look, yet it is a bold, exciting choice. 

I think the reverse root really helps to 

elevate the whole look.” Teri Lowe, UK 

◆ DEPTH & COLOUR. “This is one of my 

favourite images from my Momento 

collection – the shapes, the colour, the 

depth all work together to create an 

eye-catching image. The form and the 

shape of the hair was worked together to 

bring a fresh approach to hairstyling. I 

wanted to combine a striking cut with a 

creative colour to create an image that 

captured a moment in time, her 

personality and the beauty of the 

hairstyle.” Daniele De Angelis, UK 

● SIXTIES VIBE. Lending new meaning 

to the mop cut. Just add lots of colour, 

volume and free-style texture for an 

androgynous update to a Sixties vibe! 

Charlie Price, USA

Hair & Colour: Charlie Price @charliepricehair / Photo: Fred Langer / Make-up: Tiaja Pierre @tiajamaisondebeaute 

● 

17E

hairdirection 

Hair: Janene Hawkins Bush - Fellowship Project Men 2022 Team Sponsored by Wahl UK / Art Direction: Simon Shaw, Project Men Leader / Photo: Paul Simmons (Happy Jack Photography) & Sara Simmons 

●

● UNDEFINED GENDER. “I am so proud 

of this image. I love to create and make 

a difference and I was the only person 

on this shoot to go with androgynous as 

my choice of model. It defines the 

fusion of the world today and the people 

within it. This image was created with 

the blended crossover of females into 

the barbering sector and was inspired by 

a new generation, not defined by gender, 

to show that females can be whoever 

they wish to be.” Janene Hawkins Bush 

- Fellowship Project Men 22 Member, UK 

■ EMPOWERING STATEMENT. “With this 

look we wanted to achieve a very 

androgynous feel. The mullet cut has 

become a huge trend over the past 

couple of years and it is no longer a 

haircut we only see on men. We now see 

many women embracing this look - and 

looking incredibly cool and chic whilst 

doing so! For me, this shows a very 

empowered, confident woman rocking 

an incredibly bold hair look.” 

Suzie McGill, UK 

▲ ASIATIC OPULENCE. This look is from 

my FUYU collection, which means 

‘wealthy’ in Chinese. This looks capture 

the opulence and luxury of rich Asian 

culture. I love the dynamic, precise 

shape of the cut and how the red frames 

the face for undeniable impact. This 

look feels expensive, and it exudes a 

powerful attitude that I think is truly 

captivating.” Tim Scott Wright, UK 

◆ CLUB KIDS & DRAG QUEENS. “This 

image is a reference to the club kids and 

drag queens of the 90s. The fearlessness 

that they had is really at the core of what 

I do when I create - and being able to 

leave the house with different hair as 

often as you would change your clothes. 

That, for me, is an extension of that 

expression of boldness. Junz Loke, 

Singapore 

▲ 

◆ 

■ 

Hair: Suzie McGill, Artistic Director at Rainbow Room International 

Hair: @35a_official / Styling: @weiluntok @rickowensonline @ 

denisechongadornments / Make-up: @shashamsi / Colour: @goldwellsg 

Hair: Tim Scott Wright / Photo: Michael Young / Stylist: Clare Frith / Make-up: Maddie Austin 

19E

hairbest of USA 

DOTDOTDOT 

Channeling pois as a 

geometrical element 

in chiaroscuro... a 

contemporary contrast 

with other lines and forms. 

STYLE 

& 

ATTITUDE 

Hair: Brandon Messinger for Denman Brushes / Photo: Chris Bulezuik 

E20

Hair: Liza Espinoza, Cherry Barber Petenbrink, and Bryce Van Dyke for ROGUE ARTISTRY / Photo: Nohemi Capetillo / Make-up: Melissa Musseau / Products: Lisap Milano - USA 

BALANCING ACT 

Fascinating shapes and 

volumes self-adorned 

with two-toned braids 

for a fresh perspective 

on elegance. 

Rogue Artistry indeed! 

21E


BANGING! 

These super blunt-cut 

curtain bangs are offset 

perfectly by longer 

lengths. Add a fresh color 

palette and Bang! 

Grunge revisited... 

Hair: James Earnshaw for Wella Professionals 

E22

Hair: James Earnshaw for Wella Professionals 

DAZZLE ‘EM! 

Beauty at its best! 

Elegantly classic styling 

and explosive color 

for when you want to paint 

the town red! 

23E


DISCRETION 

A monochromatic 

understatement. 

The slight bouffant and 

longish bangs channel 

Bardot, while a hint of flip 

bring it up to date. 

Color for Oribe: @nickpaganohairdesign Hair for Oribe: @MandeeTauber / Photo: @okrichie / Make-up: @gracegraceahn Color:@GoldwellUS 

E24

MIXED MEDIA 

This fascinator headpiece 

evokes the mineral clusters 

of the desert rose, but 

in a metallic teal. 

The perfect accessory for 

this texture updo with 

sensual tendrils. 

Hair: Liza Espinoza, Cherry Barber Petenbrink, and Bryce Van Dyke for ROGUE ARTISTRY / Photo: Nohemi Capetillo / Make-up: Melissa Musseau / Products: LIsap Milano - USA 

Scan here to see more 

of the Best of USA 

video 

video 

25E

hairexhibition 

HAIR &... 

HAIRS! 

Gary Kelly 

WELLA COMPANY IS PARTNERING WITH THE MUSÉE DES ARTS DÉCORATIFS 

IN PARIS TO BRING THE EXHIBITION ‘DES CHEVEUX ET DES POILS’ TO THE 

PUBLIC. IT OPENS ON APRIL 5TH AND RUNS UNTIL SEPTEMBER 17TH 2023. 

PARIS. The ‘Des Cheveux et des Poils’ 

(Hair & Hairs) exhibition 

demonstrates how, for centuries, 

hairstyles and the art of hairstyling 

have been the main protagonists in 

determining our outward appearance. 

Hair is an essential aspect of our own 

identity and it has often been used as 

a means of expressing not only how we 

feel about current fashions, but also 

a symbol of rebellion or protest. It also 

holds much deeper meanings such as 

femininity, virility and negligence, to 

name just a few. Through 600 works 

dating from the 15th century to the 

present day, the exhibition explores 

the themes inherent in the history of 

hairstyles, as well as all those perennial 

questions related to facial and bodily 

hair. Des Cheveux et des Poils is 

running at the Musée des Arts 

Décoratifs 107 rue de Rivoli, Paris. 

The poster designed for the show: Graphic Design © Aurélien Farina 

E26

Marketing booklet Wella Tempera, 1952 

Charlie Le Mindu – Blonde Lips © Samir Hussein / Getty Images 

MORE 

MORE 

Marisol Suarez — Braided wig ©Katrin Backes 

Scan the QR Code above for further information about the exhibition 

27E

hairweb choice 

esteticamagazine.us 

TIPS&TRENDS 

Our USA website is an excellent source for all the 

latest updates on what’s hot in the world of hair 

fashion. And thanks to our new restyling and QR 

codes, now you can just “Click-and-Go” ! 

5 NY HAIR SALONS 

Yes! Estetica also serves as a 

salon locator in the Big Apple 

Here are 5 NYC salons selected for their style, where 

design and the quality of the service are guaranteed. 

THE FLIP SIDE 

This look is dusting off its 

vintage vibe for a 2023 revival 

Catch up on this 60’s trends that is rampant among 

celebs opting for a more “flippant” bob. But its versatility 

and easy DIY styling make it perfect for anyone and any 

occasion. 

E28

WEDNESDAY’S BANGS 

The latest hair trend was 

launched by a TV series 

Wednesday Addams may always be “Goth” with her 

raven black hair in braids, but this simple update to her 

hairstyle is breaking the Internet. 

THE C-CUT IS HOT 

Social media indicates that this 

cut will be in high demand! 

The C-Cut consists of a series of layered sections of hair 

cut in a C shape, lending thickness, length, and volume to 

the hair and framing the face. “C” for yourself ! 

2023 TRENDS FOR MEN 

Medium lengths dominate, 

with fewer super short cuts 

Fashion runways and social networks have established 

that mid- and long lengths will be the hotttest trends this 

year. But with unusual twists! 

FINGER WAVES 

With that 1920’s vibe, finger 

waves are elegant & glam 

Perfect for special occasions, today’s finger waves have 

been updated in combos with other styles for a more 

contemporary vibe. 

29E

Models: Addieson Caulder / Monique Blanchard / Craig Prather Jr / Emmanuel Comp / Madison Thibodeau Hair Artists: Dean Roybal @deanroybal / Enrique Lamboy @kique_stylist / 

Stevie Smith @stevieannesmith Support Hair Artists: Nato Van Dine @re_nato_v / Eric De La Torre @priince_eric Make-Up Artist: James DeMoss @thejamesedit

Be EXTRA CREATIVE with 

Nail Artist: Julie Le @nailartslanger Key Photographer & Editor: Nick Berardi @nickberardi Wardrobe Stylist: Natalie Berwanger @lilnatb 

Wardrobe Assistant: Yesenia Carbajal @_yeseniaa 

SCAN FOR EDUCATION

All of the No Yellow 

performance 

with a new 

Extra Care Formula 

Softer and shinier hair 

with the WOW factor

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hairtrends 

HAIR TRENDS are the force that influence and inspire us 

to experiment with new creative ideas and techniques. They may 

adapt and evolve, but they always impact on what consumers will be 

asking for when they next visit the salon! 

HAIR TREND come fonti di ispirazione che ci invitano a superare 

i nostri limiti, sperimentando sempre nuove idee e tecniche 

creative. Si adattano, evolvono, impattando sull’immaginario delle 

clienti e sulle richieste che faranno in salone! 

HAIR TRENDS comme source d’inspiration. Pour dépasser ses 

limites, expérimenter régulièrement des idées nouvelles et des techniques 

différentes. Afin que celles-ci s’adaptent, évoluent, impactent 

l’imaginaire des clients et suscitent de nouvelles envies dans les salons ! 

HAARTRENDS sind die treibende Kraft, die uns inspirieren mit 

neuen kreativen Ideen und Techniken zu experimentieren. Trends 

können sich weiterentwickeln, aber sie wirken sich immer darauf 

aus, was Salonkunden von ihrem Friseur wünschen! 

HAIR TREND es la fuerza que nos influye y nos inspira a experimentar 

con nuevas ideas y técnicas creativas. Pueden adaptarse 

y evolucionar, ¡pero siempre impactan en lo que los consumidores 

pedirán la próxima ocasión que visiten el salón!

Hair: Richard Ashforth 

@ Saco Creative Team 

Photo: James Stopforth 

Make-up: Manabu Nubouka 

Styling: Kim Howells 

07E

hairtrends 

Art Direction & Hair: Anna Pacitto 

@ Salon Pure Montreal 

Photo: John Rawson 

Make-up: Marco Zita 

Products: Davines

Hair, Photo & Make-up: 

Sawamaru Pokiru

hairtrends 

Hair: Rafael Bueno Peluqueros 

Photo: Alberto Zaldívar 

Make-up: L. Pérez, C. Barahona, 

E. Teba, C. Cárcamo & M. Utrera 

Products: Revlon Professional & Elegance 

video 

E+ 

Hair: Rafael Bueno Peluqueros 

Photo: Alberto Zaldívar 

Make-up: L. Pérez, C. Barahona, 

E. Teba, C. Cárcamo & M. Utrera 

Products: Revlon Professional & Elegance 

video 

RAFAEL BUENO PELUQUEROS

Hair: Adam Ciaccia 

@ Axis Hairdressing 

Photo: David Mannah 

Make-up: Sanaz Fakhra 

Styling: Emma Cotterill

hairtrends 

Hair: Italian Style 

International @ Framesi 

Photo: Karel Losenicky 

Make-up: Silvia Dell’Orto

Hair: Danilo Giangreco 

Photo: Jack Eames 

Make-up: Magumi Matsuno 

Styling: Veronika Greenhill

hairtrends 

< > 

Hair: Ezio Diaferia, 

Global Creative Director @ Cotril

hairtrends 

Contrasted colour combos 

Combinazioni di colori a contrasto 

Combinaisons contrastées de couleurs 

Kontrastierende Farbkombinationen 

Combinación de colores contrastados

Art Direction: Robert Eaton, 

President of The Fellowship 

Photo: Richard Miles 

Make-up: Lucy Flowers 

Products: L’Oréal Professionnel

hairtrends 

video 

E+ 

video 

ANTONIO PALLADINO

Hair: Antonio Palladino 

Photo: Jamie Blanshard 

Make-up: Katie Moore 

Images: FPA

hairtrends

URBAN SPACE: 

STREETSTYLE EVOLUTION 

Vintage blends with modern style 

to inspire the beauty of the future 

Il vintage si fonde allo stile moderno: bellezza del futuro 

Quand le vintage s’associe à un style plus moderne, 

pour une beauté déclinée au futur 

Vintage verschmilzt mit modernem Style, 

um die Schönheit der Zukunft zu inspirieren 

Lo vintage se combina con el estilo moderno 

para inspirar la belleza del futuro 

Creative Director: Nadia Ceccarelli 

Hairstylist: G. Proietto, F. Scarfalloto, A. Cegliese, 

G. Politi, F. Gorgone, S. Leonardi 

Photo: Antonio Di Maria 

Products: matrix and L’Oréal Professionnel 

video 

video 

URBAN CDB SALON 

BY COMPAGNIA DELLA BELLEZZA ACADEMY

hairtrends 

Hair: Geoffrey Tentillier 

Photo: Weronika Kosińska 

Make-up: Anna Sokołowska 

Styling: Patryk Gajewski

Hair: Steven Smart @ Smart.Est 73 


Make-up: Debra Smart 

Styling: Ginger Ninjas

hairtrends

Hair: Daniele De Angelis @ Toni&Guy 

Colour: Stuart Matuska 

Photo: Kevin Luchmun 

Make-up: M. Comparetto & K. Moore

hairtrends 

I. ART HOTEL COLLECTION 

Touches of Italian colour make all the difference 

I dettagli di colore italiano che fanno la differenza 

Détails de couleurs italiennes 

comme signe distinctif 

Ein Hauch von italienischer 

Farbe macht den Unterschied 

Los toques de color italiano marcan la diferencia 

Hair: Mauro Basso 

Hair Team: M. Bianchini, M. Ostanello, V. Boscolo, C.Russo 

Photo: Andrea Guizzardi, Fabio Salmoirago 

Make up: Vincenzo Zaccariello 

Styling: Piermattia Aiello 

video 

video 

I. ART TEMPRA

hairtrends 

Hair: Karmen Ramírez 

@ Peluquería Jose Urrutia 

Photo: Jose Urrutia 

Products: Revlon Professional

Hair: Lindsay Guzman @ Elle.B Savvy 


Make-up: Jillian Leone Nelson 

Styling: Rose Swift

hairtrends 

Art Direction & Hair: Angelo Seminara, 

Goldwell Global Ambassador 

Photo: Trevor Leighton 

Make-up: Laura Dominique

Be bold to be beautiful! 

Audaci, per essere belle 

De l’audace pour une beauté assumée 

Hab Mut zur Schönheit! 

Sé atrevida para ser hermosa 

more 

E+ 

more 

ANGELO SEMINARA

hairtrends 

Hair: Andrew Smith 


Make-up: Louise Lerego 

Styling: Magdalena Jacobs 

Products: Milkshake

Hair: Ego Hair Design Artistic Team 


Make-up: Sarah Mulder 

Styling: Carla Zebrowski

hairtrends 

ENRIQUE SERRANO 

MA-RI COLLECTION 

The incomparable charm of feminine chic 

Lo charme impareggiabile dello chic femminile 

Le charme incomparable du chic féminin 

Der unvergleichliche Charme 

des femininen Chic 

El incomparable encanto de la elegancia femenina 

Hair: Enrique Serrano @ Salón Gaudí 

Photo: Alisa Andrei 

Make-up: Lucia Camarena 

Styling: Nerea Argüeso 

video 

E+ 

video 

ENRIQUE SERRANO

hairtrends 

Hair: M. Mallett & A. Adams @ Mode Hair 


Make-up: Roseanne Velin 

Styling: Magdalena Jacobs

Hair: Andrew Smith, 

Global Ambassador Milkshake 

Photo: Kamil Strudzinski 

Make-up: Anna Marianegri 

Styling: Lucas Morgon

hairtrends 

Hair: Ismael de Mora @Brain on Academy 

Photo: David Arnal 

Styling: Mikoto

Hair & Styling: Anne Veck 

Photo: Desmond Murray 

Make-up: Morgan Defre

hairtrends 

HAIR ‘MADE IN ITALY’: 

THE ARMOLUCE COLLECTION 

Customised hair highlights by Compagnia della Bellezza 

Tagli di luce personalizzati by Compagnia della Bellezza 

Effets de lumière personnalisés 

par Compagnia della Bellezza 

Individuelle Haar-Highlights 

von der Compagnia della Bellezza 

Mechas personalizadas por Compagnia della Bellezza 

Vision Hair Designer: Salvo Filetti 

Global Creative Team: R.Napoli, A.Reitano, N.Ceccarelli, P. Piscitello, C. Sinopoli 

Team Academy: P. Napoli, G. Politi, F. Scarfalloto, 

A. Cegliese, S. Leonardi, F. Gorgone 

Photo: Antonio Di Maria 

Products: L’Oréal Professionnel and Kérastase 

video 

video 

COMPAGNIA DELLA BELLEZZA

hairtrends 

Touch of light perfection 

Lampi di luce perfetta 

Jeux de lumière parfaits 

Ein Hauch leichter Perfektion 

Destellos de luz perfectos

Hair: Mark Leeson, Revlon 

Professional Global Ambassador 


Make-up: Maddie Austin

hairtrends 

Hair: Steven Smart @ Smart:Est 73 


Make-up: Debra Smart 

Styling: Ginger Ninjas

Hair: Jack Mead & Lydia Wolfe 


Make-up: Abbie Beautemont 

Styling: Lewis Cameron

hairtrends 

Hair: B. Peace & L. Scott @ Mark Leeson 


Make-up: Lauren Mathis 

Products: Revlon Professional & American Crew

Art Direction & Hair: Anna Pacitto 

@ Salon Pure Montreal 


Make-up: Marco Zita 

Products: Davines

hairtrends 

video 

E+ 

Hair: Andrew Cobeldick 

@ Buoy Salon 

Photo: Dave Richards 

Make-up: Serena Rose 

Styling: Sopheak Seng 

video

Hair: Jason Hall 

Photo: Lee Howell

hairtrends 

Hair: Jose Salvador @ Makeover 

Photo: David Arnal 

Make-up: Eva Quílez 

Styling: Mikoto

Hair: Manuel Mon @ Mon Estilistas 

Photo: Bernardo Baragaño 

Make-up: María Montes 

Styling: Ana González 

Products: Revlon Professional

hairtrends 

DISCOVER MORE... 

IN OUR HAIR GALLERY 

ESTETICA CONTINUA! 

GUARDA L’HAIRGALLERY 

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ENTDECKE MEHR… 

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OMC GLOBAL CERTIFICATION 

PRESENTS 

GLOBAL CERTIFICATION 

TRAINERS-JURORS 

Hair-Aesthetics-Nails 

OMC WORLD BEST EDUCATORS 

will be showing the newest inspirations 

in Fashion & Competitions. 

Save the Date 

APRIL 30 - MAY 1, 2023 

Online Registration - January 15-20, 2023 

www.omchairworld.com 

Trainer /Jurors Global Certification fees $500 

Includes - Lunches & Sunday Gala Night. 

Guest Participation $350 - Lunch and Sunday Gala Dinner.

prosustainability 

Eufora CEO and Co- 

Founder Beth Bewley 

weaves the philosophy of 

sustainability into the 

fiber of day-to-day 

business 

Scientists and Mother Nature herself 

have declared that there is no time to be 

wasted when it comes to making sustainable 

choices in all aspects of our 

lives. And the beauty industry is spearheading 

this fight on multiple fronts: 

from the sourcing of certified ingredients 

to responsible packaging to waste reduction. 

Efforts to improve sustainability 

and a sense of responsibility trickle both 

up and down, as individual consumers 

are now often those who seek out and 

demand guarantees of product quality 

and salons that participate in programs 

to reduce water and energy consumption 

and serious recycling. Savvy consumers 

seek out pictograms like in the box 

From production plants down to reducing water and energy consumption, as 

well as waste, in salons and naturally sourced botanicals, sustainability is key! 

And it’s up to all of us to take action if we want to make a difference. 

THINK 

on the facing page.When a salon caters 

to this clientele, first of all they boost 

business, but also reduce their overhead 

costs and - if they are active in community 

programs - promote their own image 

and brand. 

NOW 

Eufora 

E82

LEADERS IN SUSTAINABILITY 

The Eufora philosophy, Beauty without Compromise, is rooted 

in responsibility. CEO and Co-Founder, Beth Bewley, stands 

firmly committed to their founding conviction to act with care 

and compassion, always protecting the welfare of people and 

planet. These efforts include embracing fair trade, converting 

packaging plastics to PCR (post-consumer recycled) plastic, 

waste reduction, and upcycling. JPMS also instituted planet-friendly 

programs from the get-go and continue to do so. 

In addition to using ethically sourced ingredients and reducing 

the use of plastics, opting for more sustainable packaging, the 

company has renewed its commitment of Tea Tree with Reforest’Action 

to plant another one million trees, bringing the 

total to two million trees planted by the end of 2030. Paul 

Mitchell offers select salons a complimentary membership to 

Green Circle Salons, an organization that provides sustainable 

waste management, which can prevent up to 95% of 

salon beauty waste from ending up in a landfills. Fekkai is 

another brand that is constantly evolving to include the newest 

nature-based ingredient technology, using a combination 

of “green technology,” modern innovation, and high-performance 

ingredients to power their hair formulas. Denman 

Brush Professional has partnered with PlasticBank® to help 

stop ocean plastic and improve lives in vulnerable coastal 

communities. Now, when you choose a Denman tool, you actively 

contribute to the prevention of over 45 metric tonnes of 

plastic from entering the ocean. Oribe introduced Oribe Refill 

Pouches for its most popular litre-size shampoos, conditioners 

and luxurious hand wash. In this way, Oribe affirms its continued 

commitment to sustainable packaging, as the new litre Refill 

Pouches use 71% less single-use plastic than the large-format 

litre bottles. There are even systems to optimize the use of 

color products, like the LG CHI Color Master Factory. 

Denman 

Valorie Tate of Sustain Beauty Company 

recommends low-flow shower heads to 

save up to 65% on water and energy. 

Fekkai uses nature-based and highperformance 

ingredient technology and 

modern innovations. 

RESPONSIBLE HAIR COLOR 

Wella Professionals’s Koleston 

Perfect offers uncompromised color 

performance and a metal purifier. 

This vegan color is made from 

up to 85% naturally derived ingredients 

and is cruelty free. Moreover, 

each tube is made of 95% post-consumer 

recycled aluminium and 5% 

post-industry recycled aluminium, 

while the cap consists of post-consumer 

recycled polypropylene. 

Wella Professionals 

Sustain Beauty 

83E

prodigital 

UPPING 

YOUR 

GAME 

What do hightech hairstylists do to boost their business and 

E00 

Marie Scarano 

promote their brand? Take some digital tips from some of the best. 

Today there is a plethora of digital 

options to up your game at the salon. 

It’s just a question of where to begin. 

You can start by optimizing salon 

stock and bookings with specific apps. 

Online education is another important 

option, especially if you haven’t 

got time to get away for live training. 

And never underestimate simply 

pushing your online presence on 

social networks to help build your 

own personal brand. 

Professionals of the sector 

express their opinion 

on the use of technology.. 

Innovating beauty management 

BOOKSY 

Booksy’s mission is to give beauty pros the tools they need to run 

their businesses easily: including booking, payment processing, 

communicating with clients, & attracting new clients. Booksy also 

offers customers a platform to research and discover local service 

providers and manage their appointments. No phone tag required.

Amanda Jenkins 

and Julia Harder 

ECRU NEW YORK 

A member-exclusive benefit 

for Platinum Network Salons, 

the Salon Education 

Development Program is 

a 4-part online training 

program spearheaded by 

Amanda Jenkins, Global 

Director of Education. The 

program teaches the salon’s 

lead educator how to 

teach the fundamental 

shapes,both technically & 

communicatively, as well as 

how to create and implement 

an in-salon training program 

of their own. Find out more at 

www.ecrunewyork.com 

Mike Taylor 

DENMAN BRUSH 

Denman Ambassador Mike 

Taylor of Bonds Barbers and 

Mike Taylor Education 

optimises his businesses 

with apps. Now his nine 

barbershops use Squire for 

bookings. “It’s revolutionised 

the business. About 30% of 

our clients pay in advance, 

so even if they don’t show, 

we get the revenue.” 

Mike runs Academies and 

offers streamed education 

to Colleges. “If you don’t 

engage with digital then 

without a doubt, your business 

is being left behind.” 

Omar Antonio 

SEBASTIAN 

“I use social media as a site 

for inspiration. My Instagram 

page is more of a ‘mood 

board’. It’s a plethora of 

artistic mediums. Hair/ Art/ 

Design – and even a 

glimpse of who I am as 

person. I want my followers 

to feel like they can relate to 

me. An artistic guy who uses 

various mediums for my art. 

Yes, I am an educator, so 

let me show you where my 

passion and inspiration 

comes from.” For more, 

Check out “Wella Education 

Exposed” on YouTube! 

85E

probrands 

Estetica knows very well how 

important it is to choose only the 

best professional products 

for your salon. Here are some 

top quality picks. 

1. SAM VILLA 

The Sam Villa Pro Results Cordless Flat Iron 

is the compact travel iron. Plug it in on an 

airplane, camping, in the car, the office – 

ANYWHERE for 45 minutes of cordless styling. 

2. ORIBE 

Custom crafted by a family-owned Italian 

business, these brushes are designed 

to last a lifetime. Ergonomic handles 

provide a perfect grip and balance. Boar 

bristles and soft nylon 

pins help distribute the 

scalp’s natural oils while 

effortlessly detangling 

and preventing static. 

3. KERATIN COMPLEX 

The Natural Keratin Smoothing Treatment 

System for Blonde Hair is an in-salon 

treatment that repairs hair & reduces frizz for 

healthier, smoother, more manageable hair. 

4. JPMS ® 

Tea Tree Special Detox Foaming Salt Scrub 

contains an antioxidant-rich blend of volcanic 

ash, Himalayan pink salt, and French green 

clay to polish and soothe the scalp, leaving it 

feeling refreshed and renewed 

5. VEGAMOUR 

The HYDR-8 Collection contains a proprietary 

vegan keratin alternative, Karmatin, to 

hydrate hair for up to 72 hours and protect it 

from damage from environmental aggressors. 

6. WAHL 

The New Wahl Professional Power Station 

can charge three tools at once. With one 

space-saving cord, it also includes one USB-C 

port, perfect for charging a phone or payment 

processing device. 

7. WELLA PROFESSIONALS 

Color Fresh Masks, available in 13 shades, 

are zero-damage, semi-permanent color 

depositing masks designed to maintain 

professional color in between coloring 

services at home. 

8. ECRU NEW YORK 

Smoothing Blow-Dry Spray is a weightless 

mist that provides heat protection and 

decreases blow-dry time, while eliminating 

frizz and resisting humidity. It polishes and 

smooths even the most defiant hair. 

Recommended by 

LISAP MILANO - USA 

The products in the Lisaplex 

Bond Saver Line contain 

the Vegetal Protein Complex, 

the base element of 

Lisaplex technology that 

guarantees a cosmetic appeal, 

protection and reconstruction, 

in addition to improving hair 

volume and thickness. 

9. FEKKAI 

The Shea Butter Collection cleanses, defines 

and hydrates all wavy and curly hair types 

with the magic of Shea Butter. Try the 

Shampoo, Conditioner, Intense Mask, Intense 

Oil, and Curl Refreshener. 

10. WELLA PROFESSIONALS 

New Blondor Permanent Liquid Toners deliver 

reliable, true-to-tone results with nonprogressive 

color that won’t over-deposit, 

plus a Brass Kicker additive to neutralize 

underlying pigments. 

11. DENMAN BRUSH 

The Denman VEGAN Range offers a complete 

collection of tools to Detangle, Style and 

Finish any hairstyle. Denman has created a 

synthetic bristle that works to the same level 

as natural Boar Bristles with no biological 

content or waste animal content. 


to discover more 

about LISAP 

MILANO - USA 

E86

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87E

probusiness 

Great just got 

much better! 

L’Oréal’s 7-step Salon Emotion program goes sustainable, 

driving positive change for people and the planet. 

L’Oréal Professional Products Division’s 

Salon Emotion program has been proven 

to be a successful approach to consolidate 

and build salon business by simply 

enhancing the client’s experience. But now 

what is already a great concept is about to 

get much better. How? 

We asked Claudia Canal, L’Oréal AVP 

Sustainability. “L’Oréal Professional Products 

has long had a company-wide focus on 

sustainability. Since 2021, all of our U.S. 

facilities are powered by renewable energy. 

In our plants and distribution centers, we 

have reduced our CO2 emissions by 87% 

and cut water consumption by 53% since 

2005. Moreover, 94% of the natural 

ingredients used in our products come 

from sustainable and traceable sources. 

These achievements and the rest of our 

sustainability goals for 2030 are guided by 

our current sustainability program called 

‘L’Oreal for the Future’. 

Claudia claims that the next logical step is to 

extend these same principals and focus beyond 

corporate facilities and into the salon setting. 

E88

“We hope this starts a conversation around what matters to 

clients and serves to strengthen their bond with their hairstylists, and 

to understand their expectations for sustainability at the salon.” 

7 STEPS AND 3 PILLARS 

Sustainable Salon Emotion is a successive phase of the original 

Salon Emotion plan. It will take the same 7 steps of the salon 

guest experience and bucket them within 3 sustainability pillars 

… 1) We care for the planet, 2) We care for everyone’s well-being, 

and 3) We care for society. 

Essentially, the program will consist of a complimentary bimonthly 

virtual live training. Videos of the 3 pillars taught by 

Pureology Artistic Director Yureesh Hooker will be added to 

L’Oréal Access in the latter half of 2023. 

“Sustainable Salon Emotion is L’Oréal’s way of providing 

useful insights that we have learned over the years to our salon 

customers, giving them the tools to operate more sustainably in 

a way that makes sense for their business,” explains Matt 

Whitworth-Howe, L’Oréal AVP. “The program includes 

several ways in which they can display their sustainability 

initiatives, including a Sustainable Salon Checklist that 

attendees receive to help guide them in implementing what 

they learned.” 

“Over the years, it became increasingly evident that stylists are 

incredibly engaged with sustainability, bu there are no specific 

official guidelines or programs for the professional beauty 

industry. It became obvious that framing the already 

transformational Salon Emotion program through the 

sustainability lens would be the most effective approach,” 

concludes Matt. 

Sustainable Salon Emotion provides recommendations on how 

to implement sustainable best practices to future-proof their 

business. “Not only does this program drive sustainable change 

and help salons stand out, but in many cases, they will benefit 

from cost savings: lower energy and water consumption means 

lower bills to pay,” concludes Matt. 

Scan the QR Code for more 

info on L’Oréal Professionnel 

& Salon Emotion 

89E

proevents 

Come as 

you are 

Hair by Ammon Carver 

The 100th America’s Beauty Show takes you out of the salon 

and into a world of in-person trends, techniques, and shopping! 

The 100th America’s Beauty Show, April 15-17, 2023, in Rosemont, 

IL will once again be featuring the world-renowned ABS 

Global Image Awards. This signature Saturday night entertainment 

is also an opportunity to get together and celebrate the beautiful and 

innovative work done by the talented industry. The Makeup Show 

is co-locating with ABS to bring many brands and educators for makeup 

artists and beauty enthusiasts. The CIDESCO Skincare Academy 

offers world-class education for estheticians. 

STAR EDUCATORS & DYNAMIC STAGES 

In addition to educators like Ammon Carver, Candy Shaw, Sam 

Villa, Olivia Thompson, Nick Stenson, Beth Minardi, TikTok 

Influencers, and others, there will be dynamic stages focused on 

unique learning opportunities: 

ABS 2023 Collection by Ulta Pro Team 

Hair by Ammon Carver 

• The ABS Runway: exciting, high-energy presentations with the 

industry’s biggest names! 

• The Beauty Innovation Stage: techniques and business combined 

in an intimate setting to get up close and personal and learn! 

• The Barber Connection: A vintage stage feel on the 

show floor featuring your favorite barbers creating the 

newest looks in the round! 

So come as you are! Get inspired! Tickets are available at 

AmericasBeautyShow.com. 

91E

UNLEASH THOSE 

CURLS WITH 

DENMAN 

professional 

Tools to detangle, style and 

finish natural and created curls 

Detangle with the D6 Be Bop Brush, D90L Tangle Tamer, D38 Power Paddle. 

Style with the D3 Original Styler and D4 9 Row. 

Finish with the D25 Fantail comb and D17 Curl Volumiser. 

Sign-up for your Denman Trade Account for 20% off RRP 

www.denmanbrush.com 

@denmanpro

probrandnews 

Mastering 

curls 

Coily, kinky, wavy, frizzy, unruly clients show up in the salon with 

every type of curl, so mastering this gorgeous texture is a must. 

When tackling textured hair, the first rule is: pay attention to 

tension. Denman Ambassador Brandon Messinger is 

something of a curl and afro specialist and a past finalist for 

Afro Hairdresser of the Year at the British Hairdressing 

Awards. Brandon says, “Never apply too much tension to curly 

hair when you are cutting. To judge length, always cut the hair 

at its natural fall.” Mike Taylor, Denman Ambassador and 

barber adds, “Generally speaking, curly hair should be cut with 

less tension to avoid stretching the hair and resulting in an 

uneven cut or too much length being removed.” Be warned 

however, as tension can vary wildly within one head of hair, so 

take time to get to know your clients hair in both its dry and 

wet state before starting the service. 

CHOOSING THE BEST TOOL FOR THE JOB 

The styling method and the tools you use 

will have a huge impact on the style you 

want to achieve for your client. “The 

best way to give bounce and root lift 

when you are diffusing is to pile the 

hair into the diffuser cup and press 

the diffuser into the hair, 

scrunching it up on to the head. 

This will give more of a volumizing 

effect to activate the curls at the 

root and give more lift. If you want 

less volume, just diffuse very gently 

hovering around the head to gently 

dry the hair without frizz,” explains 

Brandon. Mike Taylor says “In terms of 

brushing and drying, I always find a diffuser 

works great. Use on medium speed and heat to 

dry out the excess moisture, but don’t dry to 100%. This will 

risk it looking over-dried and frizzy. Dry to 80% and let the 

rest dry naturally. For products, use a salt spray and dry into 

the hair using your hands or a diffuser. Finish by manipulating 

the hair into place with a Denman Fantail Comb.” Minimum 

product is best to define curls and preserve them without 

weighing them down. 

Colour can really make curly hair pop and accentuate the 

amazing texture. Denman Ambassador and colour specialist 

Georgia Belle says “The main challenge when colouring curly 

hair is depleting the curl. Curly hair is naturally thirsty for 

moisture, so when doing any bleach work it can be even more 

challenging. So be mindful. When looking for the correct 

placement with curly hair, shake those natural curls out 

baby! Look at where the curl is naturally falling 

as it is always a great indication of where to 

place your colour to make it pop.” 

Hair: Kirsty Innes 

Denman Curl Tools: D6 Be Bop Brush/ 

D90L Tangle Tamer/D38 Power Paddle/ 

D3 Original Styler 7 Row/D4 Original 

Styler 9 Row/D25 Fantail Comb/D17 

Curl Volumizer 

Available at www.denmanbrushus.com 

Sign-up for a professional trade account 

and get up to 20% off. 

more 

more 

93E

probrandnews 

The original 

iQ Perfetto 

Often copied, but never duplicated, GAMA’s iQ Perfetto raised 

the benchmark in the consumer and pro haircare industry. 

History has always been full of disruptors, innovators who 

change the way of doing things and improve people’s lives. 

And with the iQ Perfetto, GA.MA succeeded in reinventing 

the way hairdryers are made. This remarkable beauty flaunts 

the best of Italian design: sleek, compact, elegant. But even 

more importantly, it is truly an ultra-efficient and powerful 

professional tool designed explicitly and in every detail for 

hairdressers behind the chair. 

For example the GA.MA iQ is as light as a smartphone, 

weighing in at a mere 294g/0.65 lbs, making it easily 

manageable for hairdressers spending long hours at work. It 

also packs an impressive 110.000 rpm brushless motor. In 

addition to providing a powerful Venturi Effect to increase 

air flow without consuming extra power. This is especially 

desirable now that energy savings are a major issue for all 

homes and businesses, and not only in hair salons! Moreover, 

the brushless motor is designed to 

guarantee the extended longevity 

of this priceless tool. 

And in this digital age, the iQ 

Perfetto features cutting-edge 

technologies like Oxy Active, to 

keep hair healthy and shiny while 

protecting color. Busy pros will 

appreciate the Auto-Clean function 

that changes the direction of the turbine’s rotation to an indepth 

cleaning of the filter. Finally, the Memory Function, 

saves up to 12 speed and temperature settings, all easily 

managed thanks to its LED display. 

When it was first launched, the 

GA.MA iQ Perfetto revolutionized 

the concept of hairdryer design and 

function with an appealing Italian-style 

design and cutting edge technologies 

– the very essence of innovation! 

E94

procollection 

Faceless 

beauty 

ECRU New York and a variety of emerging artists spark a 

new creative evolution to share with the world’s hairdressers. 

ECRU New York’s fashion connections 

and collaborations with a variety of 

emerging artists has sparked a creative 

evolution to share with the world’s hairdressers. 

The FACEless beauty collection 

transcends mannequins (the faceless) into 

a lifeform of beauty that only the artists 

we know as hairdressers can create. 

THE INSPIRATION. FACELESS BEAUTY 

The 8 haircuts of the Faceless Beauty 

collection invite the professional hairdresser 

to explore “THE PROCESS” by 

unlocking the stories of each artist’s 

creation: entering the minds of the 

collaborators, the haircuts, the fashion, 

lighting, and ECRU New York products. 

Each element is essential to bringing 

beauty to the FACEless. 

While the world was on pause with 

nowhere to go, hair and fashion took a 

backseat to top knots and leisure style. 

With a new dawn emerges a sense of 

freedom. Lisa Lobosco Creative Director 

for ECRU New York and Amanda 

Jenkins Global Director of education for 

the ECRU New York Academy, take 

inspiration from the past, adding an 

optimistic outlook on the future. 

Artistic Director: Lisa Lobosco, ECRU New York 

Hair: Amanda Jenkins, Global Director of Education ECRU New York Academy 

Photo: Bochun Cheng 

Fashion Designer: Yun Qu 

Scan the QR Code to see 

Ecru NY in action 

video 

video 

95E

USA EDITION 

Estetica USA Edition, n. 147 - Since 1993 - N.1 Spring 2023 

Index of Advertisers 

ESTETICA ITALIA 

EDIZIONI ESAV 

Via Cavour, 50 

10123 Torino (Italy) 

Tel.: +39 011 83921111 

Fax: +39 011 8125661 

www.estetica.it 

WEST COAST SALES REP. 

Marlena DuRon 

1564 Seabridge Lane, 

Oxnard, CA 93035 (USA) 

Tel. + 1 3104153360 

marlenaduron@gmail.com 

America’s Beauty Show www.americasbeautyshow.com 91 

Andis www.andis.com 90-OBC 

Denman www.denmanbrushus.com 92-93 

Ecru New York www.ecrunewyork.com IFC-1-95 

Fanola @fanola.official 32 

Ga.Ma Srl www.gamaprofessional.com 4-94 

Lisap Milano www.shoplisap.com FC 

L’Oréal Salon Emotion www.salonemotion.com 88-89 

Omc www.omchairworld.com 81 

Wella Corporation www.MyWellaStore.com 30-31 

® 

Estetica USA “ISSN 2239-7213” (USPS # 12220) is published quarterly for $ 49.00 per year by EDIZIONI ESAV SRL- Via Cavour 50, 10123 Torino. 

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hairdressing sector for all photography submitted which must not therefore be offered for publication to other magazines in the hairdressing trade or industry. 

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for which the same information was collected. 

Data process controller is the company Edizioni Esav S.r.l. - Via Cavour 50, 10123 Turin. 

The person whose information was processed may, at any time, exercise the rights established by the EU Regulation (Art. 15 Right to access; 

Art.16 Correction; Art. 17 Cancellation) by writing to Edizioni Esav - edizioniesav@pec.it. 

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ESTETICA Magazine USA (Spring 1/2023)

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